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SaaSNuxtStripe

FlowMetrics

3x faster onboarding flow

Client: FlowMetrics Ltd.·Duration: 8 weeks

Key outcome

3x faster onboarding flow

The Challenge

New users were dropping off during onboarding — only 22% reached the "aha moment" within the first session.

Our Solution

We redesigned the onboarding flow with progressive disclosure, an interactive demo mode, and AI-suggested first actions based on the user's role. Integrated Stripe for frictionless trial-to-paid conversion.

Outcomes

  • 3x faster time-to-activation
  • 22% → 68% first-session completion rate
  • +58% trial-to-paid conversion
  • MRR grew 2.4x in the quarter post-launch

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