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DesignFigmaIdentity
Aura Brand System
92% brand recall in testing
Client: Aura Digital·Duration: 4 weeks
Key outcome
92% brand recall in testing
The Challenge
Aura had no consistent visual identity — three teams were producing collateral with different fonts, colours and tone, creating a fragmented brand experience.
Our Solution
We ran a brand discovery sprint, defined positioning and personality, then created a full design system in Figma — logo, colour system, typography scale, component library and usage guidelines.
Outcomes
- 92% brand recall in post-launch user testing
- Single source of truth used across 3 teams
- Design-to-handoff time reduced by 70%
- Brand NPS score increased from 31 to 67
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